Himalayan Horticulture Produce Supply Chain Disruptions and Sustainable Business Solution—A Case Study on Kiwi Fruit in Uttarakhand

Uttarakhand, a state in the northern region of India which is traversed by Himalayas, grows variety horticultural crops (e.g., fruits, vegetables, spices, and flowers) experienced with large-scale horticulture production at national and/or international levels. Due to wide variation climatic conditions growing patterns, its pattern varies from harvest one province another terms range, production, yield. One most lucrative industries Uttarakhand’s hilly areas cultivation. It substitutes for neighborhood economy helps farmers make living. According literature, no work on supply chain management fruits Uttarakhand has yet been documented analyze growth Thus, primary objective this paper focus kiwi fruit, type major fruit Bageshwar area. Additionally, will offer business plan small-scale boost employment, economic development, benefits. This study contributes discussion problems Himalayan that specific how sustainable model like horti-tourism can enable greater revenue generation while also resolving produce chain.